How to Launch a Successful Interactive Content Program Now

Why Interactive Content? Why Now

One of the common goals we overheard at Content Marketing World was increased engagement.

Audrey Ross and Stephanie Mansueto

With more content being created than ever before, it's becoming harder than ever to stand out amongst all the news. Interactive content increases engagement by placing customers in the driver's seat of the way they view your content. During this presentation ion interactive Director of Customer Engagement Audrey Ross and Content Strategist Stephanie Mansueto share practical tips on how you can implement an interactive content marketing program that increases engagement.

Here are some other topics that are covered during the presentation:
  • What marketers are learning about their prospects and customers with interactive content.
  • How interactive content changes the way you engage with your audience.
  • Why interactive content is a necessary part of your content strategy.
  • Examples of successful interactive content marketing strategies and how they could fit into yours.
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