Landing Page Ratio (LPR) for Search Engine Marketing
What’s the ratio between the number of ad groups you have in Google and the number of landing pages you employ?
Landing Page Ratio (LPR) is a metric that gives you a sense of how tightly matched your search engine ads are with the landing pages you direct respondents to after they click.
A closer ratio — for example 10-to-1 — suggests that your landing pages are strongly aligned with your ad groups, speaking authentically to each niche. A larger ratio — say 100-to-1 — means that you’re probably having a handful of generic or semi-generic landing pages do double-duty for many different campaigns.
Read the original blog post
The Landing Page Ratio (LPR) metric was first described on the Post-Click Marketing Blog. Click the link below to learn more details about the ratio and to see a fully-worked example.
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