One of the biggest challenges of digital transformation is sales and marketing alignment. Marketing generates a lot of data, but little of it is actionable and useful for sales. Traditionally, sales relies on inferred information from multiple tools and technologies to dig for useful points to leverage in their calls with prospects. And once personal contact is made, buyers often have to rehash information they’ve already shared earlier in the funnel, during their digital interactions.
When marketing data has been made available to sales, it’s been inferred from ‘digital body language’ — page views, clicks, email opens, downloads. While these behaviors may be interesting, they lack the contextual relevance of explicitly collected, descriptive data that comes from the digital dialogue that happens within interactive content.
In addition to the digital dialogue layer of buyer data, the Sell-Side Experience can also include relevant and buyer-specific coaching for the sales person. This provides an unprecedented opportunity for sales and marketing message alignment and continuity.
Instead of fuzzy value like website visits, clicks and downloads, sales gets actionable and meaningful visualized data. The intelligence provided from Sell-Side enables smarter, faster, more relevant conversations based on the prospect’s real needs.
With ion’s interactive content platform enabling the digital dialogue and its Sell-Side Experience surfacing that dialogue, the relationship between marketers, buyers and sales people is forever changed. The one-to-many digital conversations between marketers and buyers translate to sales teams that can pick up those conversations seamlessly, enabling the salesperson to meet the buyer at the point of interest with a personal dialogue that doesn’t miss a beat.
This latest addition to ion’s interactive content software platform eliminates the archaic process of sales having to “start over” when they engage in conversations with their prospects. Instead of losing momentum at the hand-off from marketing, Sell-Side allows them to meet their buyers at the point of interest.
“Our mission with Sell-Side is to provide an innovative way to truly align sales, marketing and the buyer,” said Justin Talerico, co-founder and CEO of ion interactive. “The more cohesion that exists between the three, the better everyone’s experience is. The explicit data we’re able to provide not only enhances communication at the pass off from marketing to sales, but also better equips the sales side to have more meaningful conversations with prospects. Interactive content provides the digital dialogue. Sell-Side makes that dialogue actionable.”
ion interactive empowers modern marketers to rapidly produce engaging, interactive content that stands out while generating shares, leads and revenue. Produce stunning user experiences across your content marketing, social marketing, email marketing and advertising campaigns using our scalable, agile interactive content platform. Powerfully creative, gorgeous and highly interactive experiences can be produced, tested and measured without development. ion’s assessments, quizzes, lookbooks, ebooks, interactive white papers, calculators and more are used to differentiate brands, increase engagement, boost revenue, improve conversions and enable sales.