Landing Page Ratio (LPR)
What’s the ratio between the number of ads you run and the number of landing pages you drive traffic to?
Landing Page Ratio (LPR) is a metric that gives you a sense of how tightly matched your ads are with the landing pages you direct respondents to after they click.
A closer ratio — for example 10-to-1 — suggests that your landing pages are strongly aligned with individual groups of ads, speaking authentically to each niche. A larger ratio — say 100-to-1 — means that you’re probably having a handful of generic or semi-generic landing pages do double-duty for many different ad campaigns.
Read the original blog post
The Landing Page Ratio (LPR) metric was first described on the Post-Click Marketing Blog. Click the link below to learn more details about the ratio and to see a fully-worked example.
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