Content marketing and conversion optimization. Two marketing missions, alike in dignity, but divided into two different camps – until now.
Kick off 2013 with this high-energy webinar on how to combine the best ideas of content marketing and conversion optimization into a hybrid powerhouse marketing strategy known as "conversion content marketing."
We'll illustrate five principles of conversion content marketing that will boost your content marketing performance for the year ahead:
- Content is king – give your landing pages deep, meaningful content to drive conversions
- Conversion is always optional – learn the art of persuasion for different situations
- Always be testing – pursue both big ideas and smaller continuous improvements
- Form shouldn't be formulaic – stand out with landing paths, web apps, and microsites
- Produce copiously – build a portfolio strategy with highly specific customer segments
View the webinar recording & slides