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Marketing Apps for Content Marketing

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Find out how marketing apps can transform your static content into an engaging and useful experience for the consumer. Take a look at some ideas and see how you can bring life and interactivity to your digital experience.
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  • What?
  • How?
  • Why?

Marketing app. Not mobile app.

A marketing app is a browser-based digital experience designed for user interaction. It’s not a mobile app that runs on a mobile operating system as an installed application. Rather, it’s an interactive, engaging experience that’s happening within the browser, regardless of device. It’s desktop, mobile, tablet — it’s any device, any time. If you are an online marketer, you may already have marketing apps and not even realize it.

  • Online quiz? Marketing app.
  • eBook or eCatalog? Marketing app.
  • Product or solution configurator? Marketing app.

Ready to learn more about marketing apps to improve your content marketing? Register for the free guide!

Marketing apps drive engagement.

Marketing apps are like handshakes — they encourage interaction and drive leads through interactive elements like conversion paths, configurators, assessments and other app-like experiences. Engagement may seem like a hard metric to measure, but not with marketing apps — every click is tracked!

So how can they impact results?

  • By making static content interactive, they drive engagement
  • They leverage mobility & app-like interaction
  • And capitalize on Youtility — providing useful marketing

Learn how to improve your results with marketing apps. Register for the free guide!

People like useful things.

Marketing apps leverage usefulness to turn static content into applications that engage and convert your audience into leads and sales. It’s a form of Youtility that transforms your content into something customers actually want to interact with because it’s useful, memorable and valuable.

  • Turn a white paper into an interactive eBook
  • Provide pricing or cost estimates with an online calculator
  • Leverage best practices for a self-assessment or quiz app

Learn more about how marketing apps can provide Youtility and turn visitors into leads. Register for the free guide!

A few of the hundreds of customers creating & testing landing pages, microsites, marketing apps and more with ion interactive

DHL Express
eHealth Insurance
General Mills