A marketing app is a browser-based digital experience designed for user interaction. It’s not a mobile app that runs on a mobile operating system as an installed application. Rather, it’s an interactive, engaging experience that’s happening within the browser, regardless of device. It’s desktop, mobile, tablet — it’s any device, any time. If you are an online marketer, you may already have marketing apps and not even realize it.
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Marketing apps are like handshakes — they encourage interaction and drive leads through interactive elements like conversion paths, configurators, assessments and other app-like experiences. Engagement may seem like a hard metric to measure, but not with marketing apps — every click is tracked!
So how can they impact results?
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Marketing apps leverage usefulness to turn static content into applications that engage and convert your audience into leads and sales. It’s a form of Youtility that transforms your content into something customers actually want to interact with because it’s useful, memorable and valuable.
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