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The 2018 benchmark study explores how effectively marketers use content to influence and support the buyer’s journey, a key success factor in marketing.

Demand Metric's Content Experience Impact and the Buyer's Journey

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Engage, convert and profile higher quality buyers using interactive content.

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Using ion’s platform, marketers gain the agility of development-free rapid deployment. Every type of engaging interactive content experience can be deployed in hours or days instead of weeks or months. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.