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How to Test

Free 22-page Guide to Landing Page Testing

7 Steps to an
& Agile
Testing Program

How To:

✓ Plan,
✓ Document
✓ & Report Testing
(with sample test plan!)

Lots of examples,
testing inspiration
and best practices!

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What’s in the guide?

How to Test is a how-to guide focused on the executional steps for planning your landing page tests from start to finish. It covers:

  • How to evaluate your traffic for testing opportunities & priorities
  • How to determine what messages to test & where
  • How to evaluate the performance of your existing landing pages
  • How to plan, document and report test results & learnings
  • How to use smart analysis to help you uncover your next steps

Plus lots of examples, testing inspiration and best practices!

Get the 22-page guide and learn “how to test” from A-Z.